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This episode features Christian Madsbjerg, author of "Look" and a professor at The New School, who discusses the critical importance of observation as an antidote to abstraction and distraction. Drawing from his popular class on paying attention, Madsbjerg argues that genuine understanding, scientific insight, and effective innovation stem from a disciplined, empathetic practice of "looking." He challenges the prevalent reliance on abstract models, preconceived notions, and ideological frameworks, advocating instead for direct engagement with phenomena and people's lived experiences.
Madsbjerg outlines a three-tiered approach to observation. It begins with "seeing yourself seeing," a process rooted in early 20th-century Gestalt psychology, which highlights how humans perceive "wholes" rather than isolated "parts." This initial step requires an active effort to penetrate one's own biases and judgments that often filter perception. The second tier involves understanding different modes of attention: "panoptic attention" (a broad, floodlight awareness of one's surroundings) and "focused attention" (a narrow, spotlight-like concentration). The highest order, and the core of his method, is "hyper reflection," a concept attributed to Maurice Merleau-Ponty. This meta-skill involves seeing how others see, discerning the underlying assumptions, patterns, and "formations of ideas" that shape their worldview and behavior.
The practical implications of deep observation are far-reaching. Madsbjerg illustrates its necessity for true scientific insight, preceding hypothesis formulation, as exemplified by George Akerlof's work on the "Market for Lemons." He also emphasizes its role in fostering innovation, citing an example with a major automaker. By observing how people in the Midwest related to "the outdoors" in concrete terms, rather than the abstract concept of "climate change," innovators discovered a shared value that facilitated the acceptance of electric vehicles, bridging an ideological divide.
Ultimately, the discussion underscores the ontological condition of humans as beings fundamentally "with others." This makes empathetic observation crucial for navigating societal change and bridging divides. By temporarily suspending personal opinions and ideological filters, and instead engaging in disciplined looking and listening, individuals can move beyond disagreements to identify common ground and collaborate on solutions. This courage and discipline in observation are presented as essential tools for leaders, innovators, and citizens to engage more constructively and artfully with a complex and often unsettling world.
I think people should get out of their offices and they should get out of their headquarters and they should get out of their models and go observe and as a daily practice.
All of them wanted to learn how to look, they wanted to learn how to pay attention.
First you need to learn to see yourself seeing.
We humans when we see we see things in holes not in parts and what even caps as a part is defined by the whole.
With observation you arrest those opinions and you don't see the world through a neoliberal or a you know socialist or whatever ideological framework you have you don't see the world through that you see it first before you start applying those Frameworks.
Hyper reflection is seeing the patterns of how people move and why they're moving the way they're moving so seeing how they seek based on what do they see what they see based on which assumptions do they move through the street like that or move through life or understand Society or teach or whatever people do based on what are they doing that.
True scientific Insight doesn't come through running the models based on the assumptions of others it comes through careful organized attention to a social phenomenon.
For me the antidote to that abstraction and that sort of distance and feeling languishing and stuck that I think a lot a lot of us do is observation.
It feels luxurious to go out and spend a lot of time trying to figure out how people in experience something how people see something but it's actually extraordinarily effective.
It's when we we try to understand people that we should dislike based on our ideology... and if we if we for a little while try to put that aside and try to observe I think it's quite important that it's not just accepting what everybody's saying it's not agreeing with anything it's just looking and listening.
Related to:
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Observational Techniques
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