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NewEconomicThinking
NewEconomicThinking·April 18, 2018

Lookism in Employment: Profit, Discrimination, and the Role of Law

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Summary

This podcast episode delves into the contentious issue of 'lookism' in employment, specifically debating whether businesses should be legally permitted to discriminate based on physical attractiveness if it serves their profit-making objectives. Using examples like Abercrombie & Fitch's hiring practices and historical airline policies regarding flight attendants, the discussion explores the tension between free market principles, employer autonomy, and societal demands for equality and non-discrimination. A central argument revolves around whether physical attractiveness, like intelligence or height, can be considered a legitimate job qualification, especially when it contributes to brand image or customer preference.

The debate draws crucial distinctions between lookism and other forms of discrimination, such as racism, sexism, and ageism. Participants explore whether characteristics like race or religion, which are often immutable or deeply personal, should be treated differently from physical appearance, which some argue can be altered (e.g., hairstyle, clothing). The concept of 'job relevance' is heavily scrutinized: is attractiveness a fundamental requirement for a model or actor, but not for a retail salesperson or secretary? The discussion also touches on the nature of customer preferences, questioning whether 'bad' or morally illegitimate preferences (e.g., for scantily clad flight attendants or racially segregated service) should be catered to by businesses or actively discouraged by law.

Practical insights emerge regarding the role of legal intervention versus market self-correction. One perspective argues that the market, driven by consumer choices and public outrage, will eventually penalize discriminatory practices, leading to more diverse and inclusive hiring. The opposing view contends that market forces alone are insufficient, citing historical examples like slavery and racial segregation, where legal mandates were necessary to correct deeply entrenched societal injustices and shape moral attitudes. The Civil Rights Act is frequently referenced as a precedent for legal intervention to combat discrimination, even if it might initially be unprofitable for some businesses.

Broader implications of the discussion include the impact of corporate hiring practices on societal norms and individual self-perception. The podcast highlights how beauty standards and gender roles are often culturally and socially constructed rather than natural, and how businesses, through their branding and hiring, can either reinforce or challenge these norms. It raises fundamental questions about the limits of the profit motive, the definition of 'merit' in employment, and the extent to which a society committed to civil rights should allow businesses to make hiring decisions that perpetuate discrimination, even if those decisions are based on perceived economic advantage.

Key Quotes

is it a legitimate customer preference to want a scantily clad flight attendant
shouldn't there be a law against stores like Abercrombie hiring people based on their looks
if it's fundamental to the actual purpose and role of the job then I say it's okay but in the case of being a salesperson where the job can be performed by people regardless of their physical stature then no
physical attractiveness it's really analogous to those other things to intelligence definitely analogous to intelligence and they can both be important in terms of making visits more effective attracting customers
I would be much more worried if there was a characteristic that had a strong relationship to what people earned that didn't have any relationship to their effectiveness in doing their jobs
from a moral standpoint it's you know it's sort of the debate around prostitution I don't really like the idea but I can rationally get my head around it
racial discrimination is something we've categorically worked against however what's the difference between me being a certain race and me having a facial scar that I was born with for example I mean how is that any more arbitrary
gender norms and norms about beauty are culturally and socially constructed they are not natural
I do not find profit alone to be a sufficient justification for discrimination
changing slavery was probably not profitable in the long run but we deemed it to be immoral and therefore we had a law that changed that
the problem with like discrimination based on race is much bigger how is it different leather man you can change your appearance
I think if every would have worked out better in terms of civil rights if we hadn't had the kinds of interventions in the 1960s that we did have which are generally quite applauded now

Concepts

Themes

  • discrimination in employment
  • market ethics
  • role of government and law
  • freedom versus equality
  • societal norms and beauty
  • profit motive versus social responsibility
  • fairness in hiring

Related to:

Economics Insights

Market Implications

  • Market forces may not always correct discrimination, as seen with Abercrombie's sustained sales despite public outrage.
  • Businesses may prioritize profit maximization by catering to customer preferences, even if those preferences are deemed 'bad' or discriminatory.
  • Competition among businesses could lead to diverse hiring practices, allowing consumers to choose companies that align with their values.

Key Concepts

  • Lookism
  • Profit Maximization
  • Brand Equity
  • Consumer Preference
  • Market Equilibrium
  • Suspect Classifications
  • Immutable Characteristics

Data Cited

  • Some studies have shown that tall people make more on average than short people, maybe 10% more.

Practical Applications

  • Hiring practices for customer-facing roles
  • Branding strategies that leverage physical appearance
  • Legal frameworks for anti-discrimination in employment
  • Consumer activism and boycotts as market pressure.

Risks Mentioned

  • Slippery slope of legal intervention into 'good' vs. 'bad' preferences.
  • Negative externalities of discrimination on individuals and society (e.g., limited access to employment, impact on self-perception).
  • Potential for laws to be difficult to define and enforce when dealing with subjective qualities like beauty.

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